Matching and searching with others is made simple on the Plenty of Fish app. Users can make use of the filters feature, allowing them to narrow down their search for their perfect match. An example of one of these filters includes location whereby users can search according to users nearby. This is a useful feature due to the multiple users on the platform, helping to narrow potential matches down!
Matching is also made easy due to the special features of the automated decision making and profiling. This means decisions are made based on the computer algorithms, resulting in substantial match making. Plenty of Fish also make us of a ‘Ultra Match’ feature which brings together matches based on their compatibility. This is unique to other apps that use a ‘swipe left or right’ format whereby matching decisions tend to be made based on appearance and not compatibility. This is also a great feature for those who may initially struggle to connect with others on dating apps, enabling the user to have a fulfilling dating experience on Plenty of Fish.